Indonesia's decision to hire a coach experienced in several World Cups has surprised Southeast Asian media, considering it a step above the usual regional approach.
The Football Association of Indonesia (PSSI) officially announced John Herdman as the national team head coach, immediately generating significant attention across the region. Southeast Asian media collectively expressed astonishment, as few teams in the area appoint a coach with such an extensive World Cup background.
ASEAN Football described this as “a bold advancement for Indonesian football”, while emphasizing that Herdman is “the only coach worldwide to have led both the men's and women's national teams of the same country to FIFA World Cup qualification”. For many Southeast Asian football nations, this achievement is considered unprecedented.
Under John Herdman, Canadian football reached historic milestones. He led the Canadian women's team to the 2007 and 2011 World Cups and secured back-to-back Olympic bronze medals in 2012 and 2016. Southeast Asian media believe this foundation has placed him among the world's most reputable coaches.
At the men's national team level, Herdman's impact has earned even greater respect from regional media. He helped Canada qualify for the 2022 World Cup after a 36-year absence and boosted their FIFA ranking from 77th to 33rd globally. ASEAN Football highlighted this achievement as “a complete transformation of Canadian football under Herdman”.
Many Southeast Asian sports outlets believe Indonesia is sending a very clear message. ASEAN Football views Herdman’s appointment as “a move signaling Indonesia’s higher aspirations on the Asian and global stage”, rather than settling for a potential regional status.
In 2026, John Herdman and the Indonesian national team will face a packed schedule, including the FIFA Series, FIFA Matchdays, and the AFF Cup. For Southeast Asian media, this story is not only about Indonesia but also indicates that the regional football development race is entering a new, more intense and ambitious phase.
Southeast Asian fans react strongly to Indonesia’s new national coach, unexpectedly mentioning Kim Sang-sik The Football Association of Indonesia’s (PSSI) official appointment of John Herdman, a coach with multiple World Cup participations, quickly sparked a strong response among Southeast Asian football fans. See more