JD Extended Warranty makes a crossover debut at a professional event, pioneering the “Shoe Damage Subsidy” to solve equipment wear and tear issues.

Recently, the 2025 Mountain-to-Sea Relay China Race Hainan Station kicked off with great enthusiasm. In this annual event that spans mountains and seas and pushes limits, JD Extended Warranty appeared for the first time as the “Exclusive Sports Equipment Protection Officer,” integrating with JD Sports’ event service system. Together with the professional running shoe brand Saucony, they officially launched an innovative protection product during the race—the “180-Day Shoe Damage Subsidy,” designed to provide solid support for runners’ costly gear, marking a key upgrade of the sports consumer experience from merely “buying products” to “owning comprehensive protection.”

Precise Protection: Introducing the pioneering “Shoe Damage Subsidy” to ease concerns over core sports equipment wear.

In the extreme race conditions of high heat, humidity, and complex terrain, professional sports gear—especially premium running shoes costing over a thousand yuan—faces high risks of non-human damage such as sole separation, cracking, and midsole cushioning collapse. This has become a common worry for seasoned runners and many sports enthusiasts.

JD Extended Warranty’s newly launched “180-Day Shoe Damage Subsidy” directly addresses this critical issue. The service clearly covers four common damage scenarios and can be conveniently added when purchasing running shoes on JD’s platform. If damage within the coverage occurs during the warranty period and passes online verification, users will receive a cash subsidy of 70% of the original purchase price. This transforms the abstract concept of “protection” into a clear, fast financial compensation, effectively lowering the consumption threshold and psychological burden of using high-value equipment.

Ecosystem Empowerment: From an “Equipment Platform” to a “Protection System,” enhancing the professional sports experience.

JD Extended Warranty debuted as a key component of JD Sports’ overall event service ecosystem. While JD Sports provides the most comprehensive and professional equipment support for the event, JD Extended Warranty plays the role of “Protection Officer,” completing the “worry-free after-sales” puzzle. This “buy and enjoy immediately, no worries later” model converts protection services into a fundamental infrastructure that boosts users’ sports experience and consumer confidence.

At the event site, JD Extended Warranty set up a dedicated service point within the JD Sports exhibition area, where enthusiastic runners sought consultations. Staff provided face-to-face protection advice and answered questions, turning this innovative service product into a tangible, trustworthy assurance.

Future Development: Continuously expanding protection boundaries to support diverse sports passions.

Starting from the Mountain-to-Sea Hainan Station, JD Extended Warranty has established a long-term strategic direction to serve sports communities. In the future, it will deepen its role as the “Sports Equipment Protection Officer,” extending protection services from running shoes to cycling, skiing, outdoor camping, and other equipment categories. It will continue to support events like the Mountain-to-Sea Relay China Race and marathons, constantly optimizing products and claims experiences to cover a broader range of sports scenarios and participants.

JD Extended Warranty aims to let every sports passion be fully unleashed and every challenge be faced without any worries!